Shoppers like to say that they are not influenced by packaging designs and fancy colours when they are deciding what product they want to buy, whether it's at the liquor store or grocery store. Let's face it: consumers like certain fonts, colours and other designs on their packaging.
And this is something that every company, particularly smaller ones, need to hone in on.
In today's hyper competitive marketplace, it can be difficult for smaller brands to compete against some of the bigger names. Everything from Kraft to Samsung, the tinier companies have to come up with creative designs, and better prices, to have their product chosen over a well established brand on the store shelf.
As the years fly by, the consumer landscape changes, which means that your product packaging will also need to adapt to these updates. Remember, these alterations happen every single year.
Here are five product packaging tips to try out in 2017:
Maximize the Actual Product Box
Environmentalists, consumer advocacy groups and non-profit organizations will often complain about how products have way too much packaging and boxes. Shoppers will likely concur with that sentiment and air their grievances about the negative effects of the product's box.
This is your opportunity to take advantage of this common concern. In other words, you need to maximize the actual product box. How can you achieve this? Well, as just one example, you can use the box to package your product, but then when the customer is finished with the box it can be transformed into a gift box or storage or something else along those lines.
Rather than just placing the box in the recycling bin, shoppers can turn it into a gift box.
Powerful Visuals Are Essential
You know, there is a reason why the old adage of "a picture says a thousand words" was created and remains true today as it did when it was said. We are visual creatures, and we'll always be that way.
Moving forward, you need your product packaging to utilize powerful visuals. These graphics, designs and images are essential to be noticed by shoppers. Without these visuals, you will be unable to stand out from the crowd on the store shelf.
Clear, Concise & Comprehensive
If shoppers have to think about what your product really is then you're in trouble.
Studies have found that shoppers will make up their mind almost instantly when they come across a product. Therefore, your product packaging needs to be clear, concise and comprehensive all at the same time in order to convince the person to buy your item.
Always Consider Where You're Selling
Do you sell high-end food products and therefore sell these culinary delights at high-end supermarkets? Are you selling inexpensive clothing and therefore marketing your goods at affordable outlets?
You understand where we're going: you need to consider where you're selling your products. The location of your product is an important factor in how you create and design your product packaging. Without knowing in advance where it's being sold then you could have issues.
Keep Your Logo on the Down Low
On one hand, you want shoppers to know who they're buying from. On the other hand, you don't want to over-promote your company's logo; this is something most shoppers detest.
The best way to promote your logo is to be conservative. This means not covering the entire product's packaging with your logo or placing multiple logo designs on the box. Having a small logo on the bottom corner or in the centre will help your brand more than blowing it up.
A recent Food Marketing Institute (FMI) study found that the average supermarket maintains approximately 40,000 different products. It is a multi-billion-dollar industry - $500 billion to be exact – and it depends upon shoppers, manufacturers, distributors and graphic designers.
That's right. Graphic designers play a major role in the selling of products. It doesn't matter if it's for a smartphone, a box of cookies or a laundry detergent. They are the brains behind much of the product packaging you see in stores or online, and they understand how to attract eyeballs to products and how to maintain the shoppers' attentions.
The next time you come up with a marketing strategy, look to the product packaging!